Sustainable Heritage Management masterclass
Designing Public-Private Partnerships
What is success in heritage management? State-of-the-art conservation of a historic property? Reviving a long-lost traditional practice? Increasing the number of visitors to the site? Restoring local ecology and landscape? Improving local well-being? Even before the global pandemic, there has been a push for the heritage sector to expand its boundaries and rethink its priorities.
Sustainable heritage management is no longer just about conserving heritage values, but also about creating new value through innovative business and governance models.
The Sustainable Heritage Management Masterclass series offers a deep dive into innovative case studies in the region, including World Heritage properties and UNESCO Asia-Pacific Awards for Cultural Heritage Conservation projects. Each Masterclass unveils various competences needed in managing the selected heritage site. Guided by expert facilitators, participants will interact with project teams and solve challenges by applying newly-acquired tools.
The Masterclass series covers knowledge and skills in the UNESCO Competence Framework for Cultural Heritage Management. It is developed by UNESCO Bangkok in cooperation with Fraunhofer IMW and Think City Institute, with support from the Ng Teng Fong Charitable Foundation.
Masterclass 2 on Designing Public-private Partnerships
Fort Cornwallis, George Town World Heritage site, Penang, Malaysia
The second course in the Masterclass series will explore the public-private partnerships (PPP) driving the conservation and management of Fort Cornwallis within the World Heritage site in George Town, Penang, Malaysia. Unpack the lessons learned from this case and learn how to design a partnership scheme among various stakeholders for the sustainable management of a heritage property.
II. COURSE OBJECTIVES
Participants will learn how to strengthen effective management of heritage properties through collaborative public-private partnership models that encourage active interactions between all actors for sustainable development.
By the end of this course, participants should be able to:
- Develop strategic public-private partnership proposals for managing a heritage property
- Acquire new competences (skills and knowledge) relevant to cultural heritage management, with a focus on the managerial competences defined by UNESCO (such as organizational governance/heritage planning/strategic management, human capital management, financial management, communication/collaboration/coordination)
- Apply analytic thinking and problem-solving tools in a heritage management context