Innovating Models for Sustainable Heritage Management – Masterclass Series




What is success in heritage management? State-of-the-art conservation of a historic property?  Reviving a long-lost traditional practice?  Increasing the number of visitors to the site?  Restoring local ecology and landscape?  Improving local well-being? Even before the global pandemic, there has been a push for the heritage sector to expand its boundaries and rethink its priorities.

Sustainable heritage management is no longer just about conserving heritage values, but also about creating new value through innovative business and governance models.

The Sustainable Heritage Management Masterclass series offers a deep dive into innovative case studies in the region, including World Heritage properties and UNESCO Asia-Pacific Awards for Cultural Heritage Conservation projects. Each Masterclass unveils various competences needed in managing the selected heritage site. Guided by expert facilitators, participants will interact with project teams and solve challenges by applying newly-acquired tools.

The Masterclass series covers knowledge and skills in the UNESCO Competence Framework for Cultural Heritage Management. It is developed by UNESCO Bangkok in cooperation with Fraunhofer IMW and Think City Institute, with support from the Ng Teng Fong Charitable Foundation.


Masterclass 3 on Creating Shared Value Through Social Enterprises
Featuring: Baan Luang Rajamaitri, Chanthaburi, Thailand

The third course in the Masterclass series will explore the ways to create shared value among different heritage actors in managing a heritage property.  It will introduce the innovative social enterprise model in restoring and operating the 150-year old Baan Luang Rajamatri historic inn in downtown Chanthaburi, Thailand, which won a UNESCO Heritage Award of Merit in 2015.  Explore ways to achieve social and financial impact that complement and support heritage management goals.