Heritage Economics MASTERCLASS
Measuring the Impacts of Heritage Conservation
I. OVERVIEW
Welcome to our first Masterclass in Heritage Economics. We at Heritage Strategies International and Think City Institute are so pleased that you are participating in this Masterclass on measuring the impacts of heritage conservation. Analysis in recent years has demonstrated the considerable impact that heritage has on local communities and their economies. Between the lectures, the reference materials, and perhaps most important the opportunity to network with your peers from five continents, we hope that you’ll gain a better understanding of how to measure heritage impacts. Included in the discussions will be: who might be interested in this analysis, how to present it in an understandable way, and some of the methodologies and tools, including GIS, that can demonstrate the important role of heritage in your community. This Masterclass should prepare you to conduct at least basic analysis of heritage impacts in your city. We at Heritage Strategies International and Think City Institute know that we will learn from you as well. Thanks for joining us and we will see you soon.
Session 1 – The importance and challenges of measuring the impacts of heritage conservation.
Session 2 – Addresses three interrelated topics – who is the audience for heritage impact studies, how to prepare reports to effectively communicate the findings to target audiences, and the use of GIS as an analysis tool.
Session 3 – Presentation from participants on individual impact heritage findings with comments from instructors and peers on the methodologies used, the challenges the participants faced, and suggestions on how those challenges might be met in the future.
IV. ABOUT THE COURSE FACILITATORS
Donovan Rypkema
Donovan Rypkema is the preside
nt of Heritage Strategies International and principal of PlaceEconomics. Working at the nexus of heritage conservation and economic development, Rypkema has undertaken assignments in more than 50 countries and 49 US states.
Clients of HSI have included the World Bank, the European Development Bank, the Inter-American Development Bank, the Council of Europe, and UNDP. Rypkema is a member of the Board of Directors of Global Urban Development, a member of the ICOMOS International Scientific Committee on the Economics of Conservation, a former member of the Senior Advisory Board of the Global Heritage Fund, and currently serves on the Real Estate Market Advisory Committee of the UN Economic Commission for Europe and the Advisory Board of Doh Eain, a Yangon-based NGO.
Rypkema holds a master’s degree in Historic Preservation from Columbia University. He teaches a graduate course in preservation economics at the University of Pennsylvania where he received the Perkins Award for Distinguished Teaching. In 2012 Rypkema received the Crowninshield Award from the National Trust, the highest preservation honour and awarded for lifetime contribution to historic preservation in the United States. In the same year,
Rypkema was also a Visiting Fellow at the Centre for Liveable Cities at the URA in Singapore.
Rodney Swink
Rodney Swink, FASLA, PLA, is Senior Associate for Planning and Development at Heritage Strategies International. A licensed landscape architect, he is also a Professor of the Practice at North Carolina State University’s College of Design. From 1984-2008, Swink served as director of the North Carolina Main Street Program and Director of North Carolina Office of Urban Development. During his tenure he provided Main Street assistance via workshops, resource teams and training in fifteen states.
At Heritage Strategies International Swink has worked on projects in Saudi Arabia, and the United Arab Emirates, and represented the company at conferences and symposia in Europe, South America, Southeast Asia, and the Middle East.
Throughout his career, Swink has been a leader on numerous boards and commissions. He recently chaired the City of Raleigh (NC) Planning Commission, the Board of Directors for Preservation North Carolina and the Board of Advisors for the J.C. Raulston Arboretum. He also served as national president of the American Society of Landscape Architects and Chair of the ASLA Council of Fellows. He attended North Carolina State University and achieved both a Bachelor of Arts in Economics and a Master of Landscape Architecture with a concentration in community planning and urban economics.
Katlyn Cotton
Katlyn Cotton is the Director of Communications and Design at Heritage Strategies International. She is responsible for social media marketing and brand management, and she is the firm’s resident graphic design guru. Katlyn also contributes to data analysis, policy research, and writing in support of the firm’s economic impact studies, and incentives development.
One of the greatest challenges of research is dissemination – the findings of any study are only as useful as they are accessible and comprehensible. Katlyn explores new ways to present and share information, be that through eye-catching design, funky infographics, or videography. For her, data and spatial analysis are critical tools for the ethical development of cities, as they paint powerful images of the distribution of capital, community assets, and resources through space. She holds a master’s degree from the University of Pennsylvania Historic Preservation Program, where she focused on preservation policy and planning.
Katlyn has worked on HSI projects for clients in Abu Dubai, Saudi Arabia, Australia, and Canada, and on an upcoming workshop in Curaçao in conjunction with the Dutch Cultural Heritage Agency. She has represented the firm at conferences in the UAE, Malaysia, and Bermuda.
Alyssa Frystak
Alyssa Frystak is the Director of Research and Data Analytics at Heritage Strategies International. She is a graduate of the school of the Art Institute of Chicago Historic Preservation Program. A Chicago native, Alyssa’s interest lies at the intersection of heritage conservation, affordable housing, urban planning, and public policy and investigating ways in which these distinct, yet interconnected disciplines can be used to break down racial and socioeconomic barriers to preserve communities.
Alyssa holds a Bachelor of Arts in Architectural Studies, as well as a Graduate Certificate in Geospatial Analysis and Visualization from the University of Illinois at Chicago. She is also a member of the Skyline Council, Landmarks Illinois’ committee for young and emerging professionals. Before entering the field, she was a professional ballet dancer, working for both the Milwaukee Ballet and Saint Louis Ballet.
Her responsibilities at HSI are highly data driven as she has the primary responsibility at the firm for identifying data sources, establishing appropriate metrics, cleaning raw data, and analyzing the data so that underlying trends, patterns, and impacts can be reported.
| Week 1: August 16 2022 | |||
|---|---|---|---|
| (+8GMT) | 9:00pm | Welcome, introduction, logistics, resources etc | |
| 9:15pm | Short self-introductions | ||
| 9:35pm | Lecture on Measuring Heritage Impacts | ||
| General background on impact measurement | |||
| Why measure | |||
| What to measure | |||
| How to measure | |||
| 10:05pm | Q&A | ||
| Assignment Briefing | |||
| What was looked at (building/district/sector) | |||
| What was measured | |||
| Data sources used | |||
| Challenges faced | |||
| What was Impact | |||
| 10:20pm | Session 2 expectation | ||
| 10:35pm | Breakout Session | ||
| Intro to group | |||
| Additional questions | |||
| 10:50pm | Session End | ||
| Week 2: August 23 2022 | |||
|---|---|---|---|
| (+8GMT) | 9:00pm | Intro, logistics and announcements | |
| 9:05pm | How day will be structured, subjects of the day | ||
| 9:10pm | Who should want heritage impact analysis, how they might use it | ||
| 9:25pm | Introduction to GIS for measuring impacts of heritage | ||
| 9:40pm | How to present findings to reach audiences | ||
| 9:55pm | Q&A | ||
| 10:10pm | Session 2 General Wrap-up | ||
| Any final Q&A | |||
| Make sure participants understand final assignment | |||
| 10:25pm | Breakout Session | ||
| Briefly describe what will be looked at (i.e. building/district/sector) | |||
| Offer ideas as to what will be measured | |||
| Offer ideas as to where data will be found | |||
| 10:45pm | Session End | ||
| Week 3: August 30 2022 | |||
|---|---|---|---|
| (+8GMT) | 9:00pm | Explanation of how session will work | |
| 9:10pm | Small groups for presentations | ||
| Each participant presents their 5 slides | |||
| Comments/questions from other participants & moderator | |||
| 10:10pm | Reassemble as large group | ||
| Each small group moderator selects one presentation/participant from their group to present to all participants | |||
| Comment/critique of presentations | |||
| How findings might be used | |||
| How overcame data access challenges | |||
| Importance of findings | |||
| 10:40pm | Final Wrap up | ||
| 10:55pm | Session End | ||
Required Reading
- Measuring Economic Impact of Historic Preservation – Required for Session 1
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Measuring-Economic-Impacts.pdf
- 24 Reasons Why Historic Preservation is Good for your Community – Required for Session 2
https://thinkcityinstitute.org/wp-content/uploads/2022/08/24-Reasons.pdf - The Role of Cultural in Sustainable Development : Multidimensional Indicators as Decision Making Tools – Require for Session 2
https://thinkcityinstitute.org/wp-content/uploads/2022/08/The-Role-of-Cultural-Heritage-in-Sustainable.pdf
Additional Reading (Optional)
- Database of Indicators and Data in Pilot Cities
https://thinkcityinstitute.org/wp-content/uploads/2022/08/CLIC.pdf - Community-led Initiatives for the Rehabilitation and Management of Vernacular Settlements in Oman: A Phenomenon in the Making
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Community-led-initiatives.pdf - Indicators for Ex-Post Evaluation of Cultural Heritage Adaptive Reuse Impacts in the Perspective of the Circular Economy
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Indicators-for-Ex-Post-Evaluation-of-Cultural-Heritage-Adaptive.pdf - Measurements and Indicators of Heritage as Development
https://thinkcityinstitute.org/wp-content/uploads/2022/08/MEASUREMENTS-AND-INDICATORS-OF-HERITAGE-AS-DEVELOPMENT.pdf - Towards an Economic Impact Assessment Framework for Historic Urban Landscape Conservation and Regeneration Projects
https://thinkcityinstitute.org/wp-content/uploads/2022/08/TOWARDS-AN-ECONOMIC-IMPACT-ASSESSMENT-FRAMEWORK.pdf
Impact Reports
- City of Calgary Heritage Value Analysis & Conservation Tool Development Focused on Commercial Streets – Phase 1 Report
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Calgary.pdf - Cultural Heritage Counts for Europe
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Cultural-Heritage-Counts-for-Europe.pdf - Economic Value of Heritage Tourism – Adelaide 2015
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Economic-Value-of-Heritage-Tourism-Adelaide-2015.pdf - Ascertaining the Economic Sustainability of Heritage Property Market based on Sales Transaction Analysis – Malaysian Property Study
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Malaysian-property-study.pdf - A Study of the Impacts of Historic Preservation in Phoenix – October 2021
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Phoenix.pdf - Beyond Tourism – Historic Preservation in the Economy and Life of Savannah and Chatham County
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Savannah.pdf - What is the value of built heritage conservation? Assessing spillover effects of conserving historic sites in Singapore
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Singapore.pdf
Measuring Impact Materials
- Economic Impact Calculator: Do It Yourself!
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Czech-impact-model.pdf - authentiCity – The Value of Uniqueness
https://thinkcityinstitute.org/wp-content/uploads/2022/08/The-Business-Case-for-Heritage-in-Asia-2018.pdf - Heritage-led Urban Regeneration as a catalyst for Sustainable Urban Development
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Heritage-led-Urban-Regeneration-as-a-catalyst-for-Sustainable-Urban.pdf - Heritage Indicators 2021
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Heritage-Indicators-2021.pdf - A Guide for Heritage Economics: Values, Indicators, Maps and Policies
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Guide-for-Heritage-Economics-in-Historic-Cities.pdf - European Livable Cities Project
https://thinkcityinstitute.org/wp-content/uploads/2022/08/European-Livable-Cities-Project.pdf - Economic and Societal Impacts on Cultural Heritage Sites, Resulting from Natural Effects and Climate Change
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Economic-and-Societal-Impacts-on-Cultural-Heritage.pdf - Methods for the Economic Valuation of Urban Heritage: A Sustainability-based Approach
https://thinkcityinstitute.org/wp-content/uploads/2022/08/Economic-Valuation-of-Urban-Heritage_A-Savoir-2014_05_11-02_50_20-UTC.pdf - D2.5 – Methodologies for impact assessment of cultural heritage adaptive reuse
https://thinkcityinstitute.org/wp-content/uploads/2022/08/D2.5-Methodologies-for-impact-assessment-of-cultural-heritage-adaptive-reuse.pdf - The Culture 2030 Indicators
https://thinkcityinstitute.org/wp-content/uploads/2022/08/UNESCO.pdf
